Brand: Allbirds
Role: Strategist + Designer (Deck in Strategy)

Tasks: Develop a campaign that seeks to establish Allbirds as a value driven brand amongst 18-25 year olds. Formally relying on notions of comfort + sustainability, the brand sought to diversify the consumer pool by appealing to a new demographic. I was tasked with developing a creative brief, formulating a media plan, +  designing the following visuals.